Choosing the right color combinations during the web design phase is an overlooked—yet extremely effective—element of building a successful website. For example, an interesting study carried out by HubSpot found out that a red-colored CTA button outperformed a green one by nearly 21%.
Clearly there’s something about the psychology of color combinations that affects the consumer’s purchasing patterns. We, as humans, are visual creatures that are attracted to colorful or aesthetically-pleasing images. Determining the right mix of colors will ensure that your online visitors stay that much longer on your website.
In this blog, we’ll discuss a few factors that highlight the importance of color in web design.
The Importance of Colors
The significance of colors stems from how they’re viewed by the human mind. Colors convey messages, ideas; they generate a range of emotions and spark interest in the viewers. Businesses need to understand that websites aren’t an amalgamation of text and images—it represents the owners, company, products, services, and employees. It can even be likened to a brand’s personality that can portray either negative or positive symbolism.
Color Psychology
Color psychology is a field of research that involves finding out how colors influence consumers’ decision-making and behavior. It’s used by marketers to ensure that their brand or products appear and are understood in a certain way. The same rule can be applied to web design.
The following is a list of colors and how each one influences consumers.
- Red: is powerful, attractive and compliments websites that offer products or services for children. It’s also used to induce visitors to take action.
- Orange: is mostly used for websites with food-related products. Orange symbolizes creativity and promotes positive thinking. The color is known to appeal to younger audiences as well.
- Yellow: signifies creativity and cheerfulness. It’s used for promoting leisure products. Yellow, however, strains the eyes and should be used accordingly.
- Green: is a color that’s pleasing to the eye and is best suited to tourism websites and those related to nature. Green also symbolizes wealth and prosperity and also induces trust.
- Blue: is a conservative color that comes with a high-trust value. It’s also known to having a relaxing effect and is best suited for websites that host high-tech or dietary products.
- Black:is useful for websites related to art and photography.
- Purple:represents luxury, loyalty, and nostalgia. Is mainly used for vacation and religious websites.
Needless to say, color usage for websites is extremely important but selecting the right color combination to represent your website or logo can be a difficult task. Evna Design is a logo and website design company in Colorado Springs run by Dylan Satterfield. Dylan has tons of experience in designing websites and brand logos that help reinforce a company’s products, values, and mission. Contact Dylan Satterfield at Evna Design today for more information.