How do you come up with effective and interactive designs? The answer to this question can be found within the principles of Gestalt psychology. This form of knowledge states that the human brain perceives an entire structure as different from its discrete parts. According to a Gestalt psychologist, Kurt Koffka, “The whole is other than the sum of the parts.” Continue reading “Gestalt Psychology: What Designers Need to Know About It”
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3 Reasons Why Website Design Is Critical for Your Company’s Competitiveness
Great web design is critical for if you want to maintain your company’s competitiveness. Why? Two out of three people prefer to read beautifully designed content. 38% of visitors will stop engaging with a website if the layout is unattractive. 40% of people will switch to a different search result if the first website design isn’t mobile-friendly. You get the picture! Continue reading “3 Reasons Why Website Design Is Critical for Your Company’s Competitiveness”
3 Tips for Choosing the Right Color Scheme for Your Website
Color scheme can have a huge impact on your website. In fact, 93 percent of consumers place color and appearance above all other factors when making a buying decision. Your website’s color scheme also bolsters brand recognition and is directly linked to consumer confidence. Continue reading “3 Tips for Choosing the Right Color Scheme for Your Website”
Graphic Design as a Component of Digital Marketing
When people think marketing, they think of advertising, selling and pushing products and services to potential customers. It’s an art that people have studied for years, crunching numbers and figures to figure out what works and what doesn’t. Continue reading “Graphic Design as a Component of Digital Marketing”
