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While there is absolutely no doubt that keywords have a crucial role to play when it comes to ranking a website, according to Moz, Google’s algorithm has grown increasingly smart and now includes a number of other factors which it regards as equally—if not more—important. Today, the purpose of website design goes well beyond aesthetics and has a major impact on SERPs. Continue reading “How Website Design Can Make or Break SEO”

The digital landscape expands with each passing day as more businesses—primarily SMEs—shift their operations online. This makes the quality of online interactions of critical importance and maybe even the deciding factor behind business success. Offering a frictionless, seamless experience is no longer a luxury, but a prerequisite for implementation strategies across multiple devices and platforms. Continue reading “Why UX Is Vital For Business Success”

Choosing the right color combinations during the web design phase is an overlooked—yet extremely effective—element of building a successful website. For example, an interesting study carried out by HubSpot found out that a red-colored CTA button outperformed a green one by nearly 21%. Continue reading “Understanding the Importance of Color in Web Design”

There’s little to complain about technological advancements except for the fact that almost everything becomes obsolete in a couple of years. Just bought a new cell phone? The new model’s release date is just a year away. Excited over your new gaming laptop? Get ready to upgrade your graphics card in a couple of months!

Unfortunately, websites are no exceptions. Sure, the old model may be performing fine, but you could be losing on potential leads by not implementing new updates. Now that 80% of people own a smartphone according to IMPACT, by ignoring just the mobile functionality aspect, your business could miss out on significant profits.

In this blog, we’ll take a look at 3 signs you need a new website ASAP.

Your Website is Too Slow

This one’s pretty straightforward. If your website is slow or takes too long to load, people are simply going to move on to another website. Google’s 2018 Speed Update gave even more importance to website speed on its list of ranking factors which means that if your website takes longer than 3 seconds to load, you’re most likely not going to find a spot on Google’s first page.

Thankfully, Google has a tool called PageSpeed Insights that you can use to view your page load timings data and compare it with the average.

Your Website Isn’t Mobile Friendly

As mentioned earlier, the majority of web searches are now carried out via smartphones. According to Statista, 57% of all organic searches in the United States are done using smartphones. Google’s algorithm is highly advanced and if your website’s content isn’t optimized for mobile screens i.e. it breaks or falls apart, you’re going to be pushed down the rankings.

Your Website Offers Poor Navigation

This can also refer to how intuitive your website feels i.e. when someone lands on your website for the first time; do they know where to go and what to do? While this may seem like a non-issue, a whopping 80% of small B2B websites don’t have a call-to-action, according to researched carried out by Small Business Trends.

Creating content that explains your products and services and a clear headline informs your visitors what to do next—whether it’s playing a video or subscribing to the blog is necessary.

Remember, no matter how excellent your product or service might be, if you can’t market it, it won’t sell. Evna Design is a logo and web design company in Denver, Colorado. It’s run by Dylan Satterfield who has ample experience in creating and designing visually appealing websites. Contact us today for more information.