Branding with your brand to attract the right customer. What is the Difference Between Branding and Brand? The world of brand marketing can be confusing. Take a look at some of the world’s most successful companies and you can immediately tell that effective branding is one of the most essential elements of a business’ success. But while logo design like Nike’s swoosh and Starbucks’ twin-tailed mermaid are important elements of those companies’ brands, they do

How do you come up with effective and interactive designs? The answer to this question can be found within the principles of Gestalt psychology. This form of knowledge states that the human brain perceives an entire structure as different from its discrete parts.  According to a Gestalt psychologist, Kurt Koffka, “The whole is other than the sum of the parts.” Max Wertheimer, a twentieth century psychologist, was the first person to highlight this concept after

Great web design is critical for if you want to maintain your company’s competitiveness. Why? Two out of three people prefer to read beautifully designed content. 38% of visitors will stop engaging with a website if the layout is unattractive. 40% of people will switch to a different search result if the first website design isn’t mobile-friendly. You get the picture! But let’s move on from the numbers; here are a few important reasons why having a good

Color scheme can have a huge impact on your website. In fact, 93 percent of consumers place color and appearance above all other factors when making a buying decision. Your website’s color scheme also bolsters brand recognition and is directly linked to consumer confidence. Here are three effective tips for choosing the right color scheme for your website. Learn how colors affect emotions! It’s critical that you understand how colors impact humans to ensure you choose

When people think marketing, they think of advertising, selling and pushing products and services to potential customers. It’s an art that people have studied for years, crunching numbers and figures to figure out what works and what doesn’t. What a lot of people don’t realize is that marketing trends have changed significantly in the past decade or so. Marketing isn’t something restricted to major corporations and companies either. Digital marketing has opened up the arena in